Ria Rueda – New Canaan, CT

Ria Rueda – New Canaan, CT

Ria Rueda is a seasoned lifestyle public relations executive and the Brand Ambassador of the Monogram Design Center at Aitoro Appliance. In Ria’s 20+ years in the industry, she has handled the launch and the promotion of some of the world’s most well-respected luxury and consumer products brands.

Ria’s career began with working in several top Los Angeles based lifestyle public relations agencies supervising the publicity campaigns for luxury brands such as the Diamond Information Center, Salvatore Ferragamo, and Moet & Chandon to name a few. She later transitioned into an in-house position at Mattel managing the national public relations campaigns for the Girls Division which included Barbie doll, Barbie Consumer Products, and Polly Pocket.

In 2003, she and her family relocated to Westport, Connecticut. A foodie at heart and motivated by a passion for local cuisine and a compulsion to keep up with food trends, she joined the Barteca Restaurant Group as the Director of Public Relations overseeing public relations efforts for the Barcelona Wine Bar and Bartaco restaurant concepts in the country. Several years later, Ria founded Bread & Butter Marketing, representing hospitality, non-profit, and real estate development clients. In 2018, she returned to the corporate world as the Brand Ambassador for Monogram Appliances at Aitoro Appliance. She combines her love of public relations, event planning, and cooking by educating home and design professionals and consumers alike.

In 2019, Ria’s personal life and health changed her life. She recovered a major health issue and while recovering in early 2020, COVID-19 struck. “The pandemic is certainly a challenge but I have found the silver linings,” Ria says.

“Because of sheltering in place, I was able to slow down and truly heal myself mentally and physically. I was able to begin working on projects that I had been talking about for a few years and I am now finally executing these projects. In the past, I would bury myself with projects because I need to distract myself but now, I’m doing it because I am happy doing it. I’m not running away from something but rather working on projects that I’m truly excited about.”

One of the initiatives Ria worked on was joining her friends to work on the FOOD FOR THE FRONTLINES grassroots initiative. In two months, the team raised over $130K, paid over 40 restaurants to deliver over 10K meals to frontline workers from Bridgeport to Greenwich. While doing this,

Ria was juggling her full-time job and creating a social media plan to support CT-based small businesses called The Buzz CT (@thebuzzct).

She also launched #KnowYourLadyParts (@knowyourladyparts), a social media awareness campaign encouraging the public to remove the stigma of discussing vaginal health.